KYTL is a cafe and bakery brand which is the abbreviation of the Chinese word 可熨贴了(which means “very relaxed”) in the local dialect. 
KYTL, Branding, 2021
⇨ Visual Identity, Creative Strategy, Editorial Design
The logo is composed of outlined Chinese characters and is applied as the visual pattern, which represents the fluffy bread.

dongqi Creative Team
Director: Yuan Yuan
Designer: Cher Liu, Yiting Zhu, Huiyang Yu

2024 © Yiting Zhu