Nike Rise is a retail concept for the city, that inspires customers to be engaged with sports through in-store storytelling and the connection of local communities. To show the energy of sports, the visual center of Nike Rise is deeply inspired by the sports grid, which is integrated into environmental, digital, and analog graphics.

As the key touchpoint that combines digital and physical space, the massive screens dynamically showcase seasonal campaigns and city stories, echoing in-store merchandising. I was responsible for creating storyboards, motion design and production for multiple digital touchpoints for Rise Beijing.
Rise Beijing, In-store Digital Touchpoints, 2022
⇨ Visual Design, Motion Design, Retail Experience

Visual Design: Based on the Sport Grid and multiple ratios, I updated the responsive layout and visual guidance for future adaptation of various seasonal assets.

Motion Design: Echoing the concept of pulsing by dynamic movements between grid lines and photographs. The content aims to attract consumers at the very beginning of their in-store shopping experience.

Nike Creative Team
Director: Rosa Huang
Designer: Yiting Zhu, Christine Zhu

2024 © Yiting Zhu