Content Studio is an interactive installation in the store, where consumers can have an immersive photo-shooting experience. Users are invited to select one filter among three, and to create expressive content with their favourite outfits and postures.
Excellent UGC will be featured on multiple screens throughout the store —— Nike Style invites local consumers to co-build a young and energetic fashion community.
Experience Director: Rosa Huang
Experience Designer: Yiting Zhu
Project Management: Chen Chen, Lyn Li
Development: NOWHERE
2022