Content Studio is an in-store program, where consumers can have an immersive photo-shooting experience. Users are invited to select one filter among three, and to create expressive content with their favourite outfits and postures. The UGC is downloadable through the WeChat Mini-Program.

Experience Director: Rosa Huang
Experience Designer: Yiting Zhu
Project Management: Chen Chen, Lyn Li
Development Agency: NOWHERE

2022