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EXPERIENCE
· Content Studio, Nike Style
· Draw Your Swoosh, Nike Style
MOTION
· Nike Rise
· Nike Style
· Jordan Huaihai
· Nike By You
VISUAL IDENTITY

· Nike Kids

· XTD STYLE II

· from HERE to WHERE

· Dschool.sjtu

· Soul Rocker

· ala cafe&bakery

· others

PACKAGE

· Route One

· Dash Line

· others

POSTER

· XTD STYLE II

· 现象艺术节
· 快乐大王夏日派对

· others

BOOK / PUBLICATION

· ALWFAV 4

· This Swirling Mass of Atoms

· Scanned Type

· The Philosophy of Plastic Bags
· others

GENERAL PRACTICE

· graphics

· editorial
· film

e-mail
instagram

zhayoutiao © 2022 
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With a new co-creation model, Draw Your Swoosh enables consumers to create their own Swoosh and input it as Nike By You on apparel, footwear, or onto their UGC in Content Studio. As the most popular experience in the store, 100% of consumers choose to do customization after experiencing the application.

Experience Director: Rosa Huang
Experience Designer: Yiting Zhu
Project Management: Chen Chen, Lyn Li
Development Agency: AQUAL, NOWHERE

2022


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