With a new co-creation model, Draw Your Swoosh enables consumers to create their own Swoosh and input it as Nike By You on apparel, footwear, or onto their UGC in Content Studio. As the most popular experience in the store, 100% of consumers choose to do customization after experiencing the application.
Experience Director: Rosa Huang
Experience Designer: Yiting Zhu
Project Management: Chen Chen, Lyn Li
Development Agency: AQUAL, NOWHERE