from HERE to WHERE. Identity. 8 Feb, 2021.
Visual identity for MA GMD 19/20, LCC, UAL. With the concept of working remotely, Google Map is used as a tool to map the participant’ research and to find out new ways of showing works digitally during this challenging global crisis. The show is named from HERE to WHERE. It invites the viewer to explore key locations and a video trailer through a unique line for each person. By applying classical elements from Google Map, the colour is set as blue and the font Roboto. Art direction: Zhu Yiting. Link.

Graphic design: Zhu Yiting, Wu Yihan.
Website development: Oliver Smith.
Special thanks to: Sophie Demay, Paul Bailey and Tony Credland.