Nike By You encourages consumers to customize their products with unlimited imagination, in 2021 I was responsible for updating the storyboard, motion design, and production for the in-store NBY digital video in China.

Later in 2023, I helped to create several apparel graphics for Rise Guangzhou and some Beacon stores.
Nike By You, Retail Experience, 2022 & 2023
⇨ Motion Design, Apparel Graphic
Following the global NBY art direction, I utilized the baseline grids as the layout system, and designed a scene of filling the color to present the concept of customization.
For the displayed apparel, I designed graphics in visual methods such as repetition and collage. This strategy has helped to raise the revenue of the Nike By You zone in the store.

2024 © Yiting Zhu