Yiting graduated from SJTU (CN) and UAL (UK), is an adaptive and innovative visual designer with a strong background in branding, typography, and art direction. Her practice involves content from digital to prints, dynamic to still, implemented intriguingly through visual identity, editorial, motion, experience design, and more.
Having worked within educational, fashion, retail and creative industries, Yiting is proficient in creative strategy and building visual assets for clients in multiple mediums.
Having worked within educational, fashion, retail and creative industries, Yiting is proficient in creative strategy and building visual assets for clients in multiple mediums.
Experience
Retail Experience Designer, Seasonal Campaign
→ Retail Marketing, Nike, 2025
Senior Creative Designer
→ TikTok Design, Bytedance, 2024-2025
Digital Creative
→ Digital Marketing, Nike, 2024
Retail Experience Designer, Cocept Store
→ Retail Marketing, Nike, 2022-2024
Brand Creative Designer
→ dongqi Design, 2021-2022
Education
MA Graphic Media Design
→ University of the Arts London
BA Visual Communication
→ Shanghai Jiao Tong University