With a new co-creation model, Draw Your Swoosh enables consumers to create their own Swoosh and input it as Nike By You on apparel, footwear, or onto their digital UGC in Content Studio. As the most popular experience in the store, 100% of consumers choose to do customization after experiencing the application.
Draw Your Swoosh, In-store Application, 2022
⇨ User Interface, User Experience, Art Direction, Motion Design

Following the art direction of Nike Style, we combined the visual elements with functional interfaces such as brush, eraser, color choices, etc.

As a specific service limited in Nike Style, Draw Your Swoosh helps to raise the revenue of customization and to spread this retail concept on social media.

Nike Creative Team
Director: Rosa Huang
Designer: Yiting Zhu
External Development: AQUAL

2024 © Yiting Zhu