Nike Style targets to serve GEN-Z consumers with an immersive retail experience that dives into the digital culture. Inspired by this art direction, the visual identity is composed of elements like pixel cutouts, viewfinders, etc.

The store also features interactive experience such as Content Studio and Draw Your Swoosh, for encouraging customers to express themselves.
Nike Style, Opening Campaign, 2022
⇨ Interactive Post, Art Direction, Visual Design, Motion Design and Production


The interactive post distributed on WeChat provides a holistic view of this new retail concept, and is sent out as an inviting message to the audience.
The 30-second teaser video aims to dynamically present the visual identity of Nike Style, and I was responsible for creating the storyboard, motion design, and final production. The outcome reaches 24K+ views, 16K+ engagements, and 3K+ new followers.

Additionally, I participated in the photography direction on shooting assets, and visual design for in-store communication.

Nike Director: Rosa Huang
Nike Designer: Yiting Zhu


 
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